Jake Dawkins

Remote

• Led UI overhauls and major UX experiments on the main marketing landing page and checkout (30,000+ visitors a day); the winning design raised purchase conversion by 17-20% and drove record daily sales.

• Owned a new membership model end to end across web, native, and backend, iterating through four versions until it became the national default offer.

• Scoped and built an inside sales CRM alone, with no product or design support, working directly with sales stakeholders so agents could book a cleaning and sell a membership in one flow. Piloted it with small, then larger teams, raising leads handled per hour by 28%, cutting handle time by 14%, and halving agent training time; I still maintain it based on their feedback.

• Led adoption of Statsig as the experimentation platform across all major products, fixed setup and cohorting bugs that had been invalidating results, and shipped checkout experiments with wins of +15%, +13%, and +10% purchase conversion.

• Led the proof of concept for moving from a web-only app to a React Native customer app, designing the incremental path (request proxying, shared auth, complex navigation) that let us rebuild and A/B test it one screen at a time, then co-built the app through App Store and Google Play release.

• Joined as the third engineering hire and have been on the hiring loop for nearly every product engineer since, helping grow the team to 4 product and 3 platform engineers.

Remote

• Built a new React web app for customers, including the booking flow, taking inspiration from the old Django app while improving functionality, transparency, and accessibility. For a time the only engineer on it, I launched it to all new customers; it averaged 105,000+ monthly active users in 2024, peaking above 150,000.

• Migrated the main marketing landing page from Django views to React on Next.js, making it faster and more accessible; winning tests on the new page added a 10% conversion lift.

• Built frontend experimentation infrastructure for the booking flow and landing page, cutting experiment launch time from weeks to under two days.

• Built the first version of the customer-facing GraphQL API, migrating and expanding what the legacy Django view handlers could do, and moved the customer web app onto it.

Remote

• Proposed Rust as a new language for the company, then led the initiative to build Rover, a new Rust CLI for Apollo's main product line; Rust went on to have a growing influence across the company.

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• Helped design and build Apollo Federation's composition algorithm and its test suite.

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• Maintained the Apollo CLI and VS Code extensions (500+ commits across Apollo open source), coordinating releases with multiple teams and product roadmaps.

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• Engaged with the community regularly for technical support, feature requests, and guidance on best practices.

• Communicated and taught on tooling through blog posts, conference talks, and internal demos.

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Remote

• Led frontend and backend architecture reviews, training, and workshops for customers adopting GraphQL, and worked with engineers inside and outside Apollo on best-practice docs for running GraphQL in production.

• Wrote extensive documentation and technical guides.

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• Spoke at conferences and meetups about GraphQL.

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• Maintained multiple Apollo open source projects.

Anderson, SC

• Built and maintained GraphQL server to aggregate data from MSSQL, MongoDB, and MySQL in Node.js.

• Developed web and native mobile applications using React, Redux and React-Apollo.

• Managed a MSSQL database which tracked financial data and personal information across the organization.

• Unit tested projects using Jest and Enzyme.

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• Implemented static typing for JavaScript in Flow.

• Led a volunteer team of approximately 100 people in live video positions.

• Developed automation and delivery pipeline workflows to handle audio and video encoding and delivery.

• Managed an archive of digital content ranging 15 years.

• Edited and produced video content for this archive from many weekly live events.

• Wrote training documentation to teach volunteers on the equipment.

• Operated professional level broadcast equipment and cameras.

• Received and handled requests for content across the organization.